RESULT: You're a SURVIVOR!
Being at the survivor stage means your business is at the very beginning, you might have a few clients or be at the idea stage keeping body and soul together.
There's a lot of work ahead to make your business bloom and prosper.
It can feel exciting or overwhelming depending on how long you’ve been here.
It's not ideal for your business, but there are positives to being a survivor.
The good news is – the future is wide open for you and your business!
So where to now?
The core challenge for you, as a survivor is to move from just being, just surviving, to becoming aware.
Why is awareness essential?
It provides you with insight into your beliefs; they can be positive or hold you back.
It provides you with information about the external environment and the context in which you are doing business.
When aware, you know your strengths and weaknesses, what you need to do, and the direction you need to go to improve and be successful.
Why is awareness essential?
The things you are aware of (or not) defines your reality.
Being aware will give you insights into how your beliefs might be supporting your success or holding you back.
Awareness provides self-knowledge; so you can understand yourself more deeply, know what to do, and the direction you need to take.
When you understand the business context and how things are changing, you get to stay ahead of the curve.
Awareness is a significant first step to change, but it takes more than that to become a true changemaker.
The changing world of business
To thrive in the modern era, holding on, crossing your fingers, and hoping for a profit won't cut it.
The way people do business and achieve real success has changed considerably, especially post-pandemic.
So many coaches have learned how to do business through outdated models that don't work anymore, or they focus on one piece of the puzzle, not the whole, leaving you without elements that would bring success.
This has left so many coaches out in the cold, not knowing what to do or where to turn to get the help they need.
Making money becomes the be-all and end-all, and in a competitive market, this isn't sustainable.
Purpose IS Profit
- Attraction: 91% of consumers would switch from their typical buys to something new from a purpose-driven company.
- Loyalty: 80% are loyal to businesses that help them make a difference
- Referrals: 78% would tell others to buy from a purpose-driven company
- Advocacy: 68% are more willing to share purposeful content with their social networks. 73% are willing to stand up for a Purpose-driven brand if it is spoken badly of.
- Growth: Purpose-led brands grow faster and are successful longer*
As you can see from these stats, the genuinely thriving businesses also realize it's just as important to have a purpose and impact the world!
When you balance these systems together, you create a business ecosystem that assures that you, and the world, will flourish.
How do you do all that then?
In theory, it's all very well talking about profit, impact, purpose, and awareness, but it's not that easy to put into practice.
That's what we're here for..
At Coaches Business School, we'll show you the steps you need to take to achieve that elusive intersection of purpose, prosperity, and impact.
We believe coaches are the key to expanding our horizons for change, helping us all to build a more equitable, loving, and resonant world.
And WE have the skills to help people, businesses, and systems change.